About15+ years in search · 500+ brands · the playbook is OnCited.
About

15 years in search. 500+ brands. One tool we wish we'd had sooner.

OnCited is built by the team that's been inside SEO since the long-tail days — and ran GEO programs from the day AI search emerged. This is the tool we made for ourselves first, then realized everyone else needed it too.

Our story

From SEO to GEO.

OnCited started as a notebook of frustration.

Our founders spent 15+ years inside the SEO industry — building practices, running agencies, ranking sites for brands of every size. We watched Google evolve from blue links, to featured snippets, to People Also Ask, to AI Overviews. Every shift, the same dance: read the algorithm, find the patterns, do the work, prove the lift.

Then ChatGPT happened. And Perplexity. And Gemini. And Claude. The rules we'd spent 15 years mastering changed overnight — except we recognized the patterns. AI engines cite sources. Sources can be earned. Visibility can be measured. The mechanics were new; the work was familiar.

We took the playbook into AI search and worked with 500+ brands navigating the shift — figuring out which sources each engine cites, what content gets recommended, what moves the score and what doesn't. We learned what worked. We learned what didn't.

The frustrating part: every existing tool stopped at a dashboard. Visibility scores. Source lists. Charts. None of them told brands what to do next.

So we built OnCited — a tracking platform with an action layer baked in, plus a Ranking Service that actually publishes you where AI is reading. The tool we'd been wishing for, while running the work ourselves.

By the numbers

What we're working with.

Years of practice, not theory. The numbers behind why OnCited exists.

Years in search 15+ Inside SEO since long-tail keywords were a thing.
Brands shipped 500+ From scrappy SaaS to enterprise marketing teams.
AI engines tracked 10 Every engine your buyers use, included on every paid plan.
Days running GEO Day 1 Running GEO programs since the moment ChatGPT shipped.
What we believe

Four principles we won't break.

If you've ever bought a black-box SEO tool that lit up green and changed nothing — these are for you.

01

Action over dashboards.

Every existing AI visibility tool ends at a chart. We don't. The action layer — weekly playbooks with estimated lift — is the core of what we ship, not an add-on.

02

Method, not magic.

Our methodology is public. No black-box scoring, no proprietary weights you can't audit. If we say your visibility moved 18 points, the math is on the page.

03

Practitioners, not theorists.

Fifteen years inside agencies, running search programs, working with 500+ brands. OnCited isn't a research project — it's the tool we ran the work with before we sold it.

04

AI is the channel. Buyers are the goal.

We don't optimize for the model. We optimize for the buyer who finds you through it. The point of GEO is sales — not vanity citations.

Built for the work

Try the tool we use ourselves.

Run a free 60-second AI Visibility Audit. See exactly which prompts you're losing, who's winning them, and the first three moves to make this week.

Get a demo See pricing